Required standards

• Accurately represent the product, service, price, and offer.
• Use destination URLs that match the Offer Unit.
• Avoid deceptive urgency, fake scarcity, or misleading claims.
• Maintain working landing pages.
• Respect publisher category and advertiser block controls.

Prohibited content

• Malware, phishing, spyware, or credential harvesting.
• Illegal products or services.
• Counterfeit goods.
• Deceptive financial or misleading health claims.
• Adult sexual content, hate, harassment, discriminatory content, weapons, controlled substances, and other restricted goods.

Restricted categories

• Healthcare.
• Financial services and lending.
• Employment, housing, insurance, and education decisions.
• Gambling, crypto, high-risk financial products, legal services, and dual-use security tools.

Review outcomes

Campaign review aligns with the admin review tooling and may result in approval, approval with edits, rejection, pause pending information, restricted serving, or trust-score downranking.

Enforcement

Genesis may pause, reject, archive, downrank, refund, hold spend, or terminate advertiser access for policy, billing, fraud, destination, or trust issues. Restricted category rules match the matching filters and admin console enforcement actions.

Onboarding links

The policy is linked from advertiser onboarding, campaign review guidance, and the global footer before production campaign activation.