Launch essay
Agent-native monetization needs publisher control
AI products should not inherit the worst habits of web advertising. The right primitive is an explicit, contextual, privacy-aware offer request controlled by the publisher.
Context first
Offers should appear only when the current task suggests a real evaluation moment.
Disclosure always
Sponsored labels and prompt weaving rules must be part of the product contract.
Quality wins
Bids should be weighted by trust, relevance, and creative quality.