CPM, CPC, and CPA for AI Products
Agent monetization can support several buying models, but each model carries different operational requirements.
CPM is useful when advertisers value awareness or placement in a narrow high-intent workflow. It requires accurate impression recording and invalid-traffic controls.
CPC is useful when the advertiser wants qualified traffic to a destination. It requires reliable click redirects, deduplication, and destination review.
CPA, affiliate, and lead-generation models can create higher payouts, but they require stronger conversion tracking, attribution windows, billing reconciliation, and advertiser approval.
For launch, publishers should compare models by:
- Expected fill rate.
- Expected click-through rate.
- Effective publisher RPM.
- Event quality and reconciliation confidence.
- Payout timing and hold rules.
Genesis supports the settlement foundation for multiple models, but higher-risk models should be enabled only after tracking quality and advertiser trust are proven.